SeaHawk Promotional Material
Page updated 1 July 2006
Any manufacturer promotes its products. Reedcraft and Moore's produced a similar four page sales leaflet. At the time of its launch, Reedcraft also produced a further handbill, based on press cuttings of the launch. Dutch SeaHawk owner, Ingrid Schatz has been able to supply a copy of this and other material from Holland. Other owners, Janice and Ken Saunders and John Southey, have also been able to provide copies of the price list and order form from 1986 and 1991. Thanks are also due to Bruce Lunt, who has kindly supplied the promotional material issued by Pyefleet Boat Sales.
Is there is a definitive version of the logo available? You will note that the emblem on the Reedcraft/Moore leaflet varies slightly from that used on this site. The latter was reproduced from a photograph of the emblem found on sails made by Jeckells.
Reedcraft
When they started production, Reedcraft produced a simple A5 brochure for the SeaHawk. Other than the contact details, this was virtually identical to the one used later by Moores (See below), being produced by the same designers and printers.
Other than the brochure, it is known that Reedcraft also produced a handbill, reprinting a number of press cuttings. Unfortunately, these are reproduced without dates so it is unclear whether the Dutch show referred to in the cuttings was the first show after launch that John Bennett remembers has having been done single handed.
You may read the cuttings in a larger version (334kb) of the image where you can also make out the original £555 basic price of the boat!
The original scan of both these documents were provided by Ingrid Schatz, a Dutch SeaHawk owner
R Moore & Son
The thumbnail images, below, show Moore's version of the original Reedcraft brochure. This was a simple A4 sheet, folded to produce a four page leaflet. Each page links to a larger version of the image.
The text, on page two of the brochure refers to the possibility of fitting an inboard engine. There are pictures of one such a boat in the Gallery Section. If you can provide more detailed pictures of such an installation, then please report it, via the Feedback page.
Moore's Price Lists
Moore's price lists for the SeaHawk from 1986 and 1991, and the accompanying order forms make interesting reading for SeaHawk owners seeking to date their boat. Apart from indicating the inflation that took place in this period, they also show how the specifications changed. Some discussion of the changes is made on both the History page and Description section of the site.
Both price lists were simple type-written affairs. (Although the double width headings on the later versions appears to indicate that Moore's office had become computerised by 1991!)
| 1986 | 1991 |
|---|---|
  |
  |
Each of the images above links to a page providing a commentry on the contents of each page and a larger copy of the image.
Pyefleet Boat Sales
Pyefleet Boat Sales marketed the SeaHawk between 2000 and 2001. The quarter-page display advertisement shown on the left appeared in "Buy a Boat for under £15,000" magazine in September 2000. Note that Pyefleet spells the name as two words and not one, as Reedcraft and Moore had done.
Pyefleet also produced a handbill around this time which, presumably, would have been issued to prospective customers at the various shows that they attended with the boat.
Dutch Promotional Material
Translations of these two dutch items, dating from the original launch of the SeaHawk, would be very welcome!
One is clearly a newspaper report of the same journey as that in the Reedcraft promotional material. The other looks as if it has more information about the North Sea crossing itself.